Our Team
Victor Rocha
Victor Rocha is the President, chief motivator, and inspiration for Victor Strategies. Mr. Rocha is a respected voice in Indian Country and a frequent contributor to national media publications. He is a successful Native American Internet entrepreneur with a long-term commitment to bring information and opportunity to Indian Country. His conferences have received high praise for their quality of content and excellent speakers and for bringing political and gaming leaders together with the latest innovative trends and technology. Victor is also a recognized leader in emerging gaming technologies and keeps Indian Gaming informed about advances in gaming technology, interactive wagering, and new forms of gambling.
Mr. Rocha is also the owner and editor of Pechanga.net, the premier source for information on Indian gaming and news for Indian Country. Victor is currently the Conference Chair for the National Indian Gaming Association and primarily responsible for developing the educational content for the Indian Gaming Tradeshow & Convention. Victor has been involved in the politics of Indian gaming since 1998 and has earned numerous awards for his work, including the National Indian Gaming Association's 2002 Outstanding Contribution to Indian Country, VCAT's 2001 Catalyst Award, Global Gaming Business Magazine's "40 Under 40," Raving's 2012 Casino Marketing Lifetime Achievement Award, & the AGA's Lifetime Achievement for Gaming Marketing. Victor is currently the Conference Chair for the National Indian Gaming Association’s annual Indian Gaming Tradeshow and Conference.
Gene Johnson
Gene Johnson is Executive Vice President of Victor-Strategies. Mr. Johnson has over 30 years of unique experience in the gaming industry that brings together technology, market research, strategic planning and analysis, and casino marketing, all framed through the lens of a customer perspective. He began working in Atlantic City casinos in 1989 and in 1997 founded EE Johnson Research, a marketing research and consulting firm specializing in the casino industry and providing market research with a special focus on gambling motivation and behavior. In 2012 Mr. Johnson became a senior executive at an internationally recognized casino gaming consultancy. In 2016 he founded Gaming Knowledge Partners to better serve casino gaming clients through the collective experience of an expert network of strategic partners offering a rich knowledge base in gambling behavior, operations, marketing, and property management. Later in 2016 he co-founded Victor-Strategies with partners Rob Miller and Victor Rocha.
With Victor-Strategies, Mr. Johnson now has the opportunity to extend this expert network globally to provide our clients with the highest quality advisory services aimed at improving operations, increasing revenue, and building sustainable economic growth.
Over his career, Mr. Johnson has managed and conducted numerous qualitative and quantitative studies with gamblers of all types, as well as extensive consumer research for a broad array of corporate, government, and non-profit clients. Mr. Johnson has testified before the U.S. Senate, the Federal Trade Commission, and before multiple state and tribal governments, has written articles featured in many industry publications and speaks regularly at major gaming industry conferences on a wide range of subjects.
Mr. Johnson holds a BA from Washington College in Maryland and an MBA from the University of Phoenix. He has also earned Certified Quality Analyst certification from the Quality Assurance Institute and is a member of the American Society for Quality, the American Marketing Association, and the Qualitative Research Consultants Association.